Dear Author,
As we close out this year and begin to set goals for a new one, I want you to remember this:
Whether you are an aspiring author worried about marketing and promoting a book you currently writing..
Whether you are an author of one of the less than one percent of books that made it to a best-sellers’ list…
Or whether you are thinking over what more you could have done with your book that touched the lives of an important remnant few…
YOUR BOOK IS BIGGER THAN LAUNCH WEEK.
If the pandemic taught us anything, it’s that you never know what conditions in our world will impact a book’s sales and engagement.
The summer of 2020 saw not only a rise of global health concerns, but it also put race relations under a microscope. A collision of societal ills, paradigmatic shifts in how we do life together on this planet, and various other adjustments impacted people’s needs for entertainment, education, and escape. And books are our main conduits for consuming and experiencing those things.
Thrust into the unknown, we began trying to steady ourselves with what we could know. This meant that many books written in years past all of sudden held new meaning and value in the new context of what we were all facing. Books by authors of color, home school curriculum, DIY home improvement, kids books, fiction, baking, and other kinds of books experienced an increase in engagement and many soared to bestseller lists—and some long after their on-sale dates and launch weeks had passed.
I’d never wish a summer of 2020 or a pandemic on any world, but how that time had us running to books for help of various kinds did encourage my belief that your book is bigger than launch week. If it didn’t chart or sales were less than stellar its first week out, you still did the right thing by staying true to your message and writing that book at the time you did.
Be encouraged. You never know when “for such a time as this” will align for your book and trigger unexpected attention and demand.
Keep sharing the insights you’ve written. Keep showing up in the spaces that welcome you.
Launch week isn’t ever it. Sales and engagement count for as long your inky words stick to your book’s pages.
And for you whose book does do well launch week, don’t you stop pushing and promoting either. There’s someone still out there who hasn’t seen or heard but needs to.
Wishing you all the success your heart can hold in 2025!
Need direction for your new book project?
Here are three ways you can WRITE YOUR BOOK WITH ME!
