Shift Your Mindset, Amplify Your Impact
Marketing doesn’t have to feel like drudgery. If you’re an author who dreads promoting your book, it’s time for a mindset makeover. The truth is, our attitude and expectancy around marketing can shape our outcomes. When we approach promotion with negativity or dread, we almost guarantee the process will feel harder than it needs to be and yield less-than-stellar results. But when we shift our perspective and embrace the opportunity to share our message, the entire experience transforms.
As someone who has worked with countless authors, I hear it all the time: "I love writing, but I hate marketing." Many authors feel that promoting their book should fall entirely to the publisher, or, if they’re independently published, they feel lost and intimidated by the whole idea. In my classes and coaching sessions, I often help authors reframe their mindset about marketing. When they begin to see it as a service-oriented and community-building activity, the task becomes not only manageable but rewarding. Marketing isn’t just about selling books; it’s about building relationships, sharing your passion, and inviting readers into your world.
Your mindset determines what outcomes you attract because your expectations and attitude set the tone for your efforts. By cultivating a positive, proactive approach, you align your actions with your goals and make room for success.
Here are ten ways to rethink book marketing and make it an enjoyable, purpose-driven part of your journey in 2025.
1. Serve, Don’t Sell
Think of marketing as an act of service. Your book has the power to inspire, educate, or transform lives—but only if people know about it. Sharing is serving.
2. Build Relationships, Not Campaigns
Marketing is about connection. Use it to engage with readers who resonate with your story or message, creating meaningful conversations rather than just sales pitches.
3. Share Your Why
Readers want to know the person behind the book. Why did you write it? What’s your story? Sharing this authentically draws people into your world.
4. Take Small, Consistent Steps
Forget the overwhelming campaigns. A single post, a small giveaway, or an email to your list can move the needle when done consistently.
5. Focus on the Win-Win
Promoting your book benefits both you and your readers. Your book may be exactly what someone needs to read right now.
6. Equip Yourself with Tools
Fear of marketing often stems from not knowing how. Use templates, social media planners, or tools that simplify the process and build confidence.
7. Reframe Limiting Beliefs
Replace thoughts like “I’m not good at marketing” with “I’m learning how to market effectively.” Embrace a growth mindset.
8. Think Holistically About Authorship
Marketing is part of being a successful author. Think of it as an extension of your creativity and mission.
9. Collaborate and Connect
You don’t have to go it alone. Partner with other authors, join promotional groups, or share the journey with your readers.
10. Celebrate Every Milestone
Whether it’s one sale or a thousand, each milestone matters. Gratitude fuels momentum.
By rethinking marketing as a positive, relationship-building activity, you’ll not only find it more enjoyable but also see better results. 2025 is your year to share your story with confidence!
Which of these tips resonates most with you? Let’s talk about it in the comments below!